Apollo XVIII

At the close of the Apollo program and the dawn of journeys to Mars, as expedition technologies segue from hybrid manned-electronic to virtual models, the NASA program has become a particularly poignant metaphor for the shift from physical to surrogate models of exploration. Inspired by this period of transformation, artist Marco Brambilla, presents Apollo 18 for its inaugural run, in cooperation with NASA and at the invitation of Times Square Arts and the TSAC. As part of Midnight Moment, a monthly presentation by the Times Square Advertising Coalition (TSAC) and Times Square Arts, Apollo 18 transforms the New York City landmark into a virtual launchpad, playing across dozens of its electronic billboards from 11:57 p.m. to midnight each night throughout March.

Credits:
VFX Art Director